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Why do people choose one form of media over another? According to the Galileo Model, there are different forms of media spread throughout three-dimensional space.[37] The closer one form of media is to another the more similar the source of media is to each other. The farther away from each form of media is in space, the least similar the source of media is. For example mobile and cell phone are located closest in space where as newspaper and texting are farthest apart in space. The study further explained the relationship between self-concept and the use of different forms of media. The more hours per day an individual uses a form of media, the closer that form of media is to their self-concept. Self-concept is related to the form of media most used.[38] If you consider yourself tech savvy, then you will use mobile phones more often than you would use a newspaper. If you consider yourself old fashioned, then you will use a magazine more often than you would instant message. |
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